Philip & Alan met at a dinner party and bonded over their total love for cheesecake! They realised there was a gap in the market for a homemade style cheesecake, so they started making cheesecakes from home and experimenting with different flavour combinations.

Both Philip & Alan swapped their office jobs for the kitchen and turned their focus and attention to making their passion a fully-fledged business. The official incorporation of English Cheesecake Company and our first ever logo was created! The first actual bakery was created too, located in Notting Hill.

Philip & Alan travelled the world to research the market and find inspiration. They were keen to make an ECC version of the classic New York baked cheesecake but with a UK cold set classic. The first concept being our Honeycomb Smash which is still one of our bestselling lines. We started developing cakes for menus for large restaurant groups (Pizza Express & ASK to name a few) and even created some incredible baked goodies, we just couldn’t help ourselves!

We brought on our first bakers, chef & warehouse team to help bring our vision to life. We started building out our customer base and created strong relationships with suppliers, consultants and third party agencies.

These crucial years were all about getting our name out there and growing the brand – through trade shows and exhibitions. A proud moment was supplying cheesecakes for the 2012 London Olympics, playing into our English heritage and brand.

We grew from a small company into a sizeable manufacturing business and moved into a purpose built site, grew the team (again!) from 30-60 and set out with a strategy to conquer the retail space by tapping into the accessible luxury treat market. We launched into Waitrose & Booker.

We stepped up our social media game, pushed on with sales & marketing campaigns and we also invested in tech and machinery to help us on our way. As with many businesses, 2020 brought its challenges but we adapted through a challenging time and grabbed the opportunity to drive our web sales which soared during the pandemic. We started our re-brand process which took us on a real creative journey – We reverted back to our original wedge logo with a spruce up. Brought the image of the brand bang up to date with some bright & colourful graphics.

Retail became our biggest focus with lots of new listings in Co-Op, Sainsbury’s Ocado, we expanded our product range with new flavours, formats and vegan offering.

We’ve hit the ground running with many exciting projects underway: Factory improvements with new units and a new workshop to help build our cheesecake empire at HQ. 150 strong bakery team with 24/7 production and 25 dedicated management team members. New website – but you already knew that! Stay tuned for new partnerships, retail partners and a premium range all in the pipeline.

Ain’t no stopping us now – Onto the next Cheesecake chapter…